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Tuesday, September 24 • 8:00am - 10:00am
Workshop A: Practical Examples and Hands-On Practice of Alternative Ways to Make an Engaging Video - led by EMERSON STRATEGIC COMMUNICATIONS

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We all know that the world of communications has changed. Endless blasts of information from ever-changing channels have obliterated the attention spans of our employees. Meanwhile, one method of communication hasn't evolved since the earliest days of video - the infamously deplorable "talking head" video. It just won't go away, even though we all know staring at someone's head for three minutes straight is one of the worst ways to engage a viewer.

In this workshop, we're going to fix that once and for all. Get your notebooks ready as we dive into:

  • The real reason talking head videos aren't effective and how to create stories aligned with your company's goals
  • How to rethink your messaging to avoid getting sucked into the talking head trap
  • Practical examples and hands-on practice of alternative ways to make a video

Stefanie Murphy, Founder & Principal

avatar for Stefanie Murphy

Stefanie Murphy

Founder & Principal, Emerson Strategic Communications

Tuesday September 24, 2019 8:00am - 10:00am
Fairmont Chicago, Millennium Park Hotel 200 N Columbus Dr, Chicago, IL 60601