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Tuesday, September 24 • 10:15am - 12:15pm
Workshop B:Leveraging Employee Generated Video Stories to Increase Employee Brand Engagement - Without Breaking the Bank - Led by SKILL SCOUT

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Media is the literacy of the 21st century. In particular, video can bring often difficult concepts to life and make communications more human. And now, with the advent of new technologies and approaches, you can take video communications into your own hands- without breaking the bank. In this session, we will dive into what it takes to develop a compelling communications content strategy driven by those that matter most- your colleagues. And, share case studies from several organizations who are taking a DIY video communications approach to everything from product launches and CEO messages, to open enrollment and wellness initiatives.

In this interactive workshop, you’ll learn how to:
●  Leverage employee generated content in nearly every touch point of the internal engagement spectrum
● Attract and engage your colleagues in authentic and easy content creation
● Set up simple video content structures that set your colleagues up for success
Elena Valentine, CEO

avatar for Elena Valentine

Elena Valentine

CEO, Skill Scout
Elena is an expert in leveraging video stories in the workplace. With the motto “you cannot be what you cannot see” Elena started filming jobs as a way to get young people excited about the world of work. Since then, her team at Skill Scout has since built a world class media... Read More →

Tuesday September 24, 2019 10:15am - 12:15pm CDT
Fairmont Chicago, Millennium Park Hotel 200 N Columbus Dr, Chicago, IL 60601