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Tuesday, September 24 • 1:45pm - 3:45pm
Workshop C: Using Creative Tactics and Channels to Help Your Organization Achieve Its Strategic Corporate Communication Goals and Objectives - led by CRESCENZO COMMUNICATIONS

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Are you tired of being a private publisher? Do you find yourself writing mostly reactive stories? Do you spend your time putting out fires instead of changing behavior? Do you have too many vehicles with no idea of what’s working and what’s not? Then this interactive workshop is designed for you!


The old corporate way of communicating just doesn’t work anymore. Boring, stiff, jargon-filled corporate stories won’t cut it. You’ve got to find a way to grab your audiences’ attention. You’ve got to take the ‘corporate’ out of corporate communication and replace it with ‘creative.’


Dive in with your peers as you design a plan for strategic creative communications, including how to:


  • Take those tired, old stories and flip them upside down — so that people pay attention to them
  • Make the important interesting
  • Start using the new tools available to communicators — including social media and multimedia channels
  • Find and tell the kinds of stories that will cut through the information clutter that is so rampant in your organization
  • Develop the right research strategy so you know what works and what doesn’t work
  • Understand the basics of ‘Guerilla Research’ so that you constantly have a read on your audiences’ needs


Cindy Crescenzo, President
CRESCENZO COMMUNICATIONS

Steve Crescenzo, CEO
CRESCENZO COMMUNICATIONS

Speakers
avatar for Steve Crescenzo

Steve Crescenzo

CEO, Crescenzo Communications
I’ve been fighting the good fight in corporate communications for more than 20 years, first as a journalist and columnist covering it for various trade publications such as The Ragan Report, Corporate Writer and Editor, and Communication World; and for the past 16 years as a speaker... Read More →
avatar for Cindy Crescenzo

Cindy Crescenzo

President, Crescenzo Communications
Ok, I’ll admit it. I’m a numbers geek. I really, truly love spreadsheets … and color coding. I can’t help it! It’s who I am.But, this geeky passion has helped thousands of communicators all over the world. My focus is helping you gather the data you need to transform your... Read More →


Tuesday September 24, 2019 1:45pm - 3:45pm
Fairmont Chicago, Millennium Park Hotel 200 N Columbus Dr, Chicago, IL 60601