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Wednesday, September 25 • 3:00pm - 3:35pm
Lights, Camera, Engage: How to Use Video and Storytelling to Make Employees Stars and Brand Ambassadors - ATI PHYSICAL THERAPY

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Most organizations do not have multi-million-dollar advertising budgets to get the word out about their organization. But we all have something more credible to help tell our story – our employees. Learn how turning the cameras on your employees and telling their story can help with employee engagement, recruiting and marketing efforts. From this session, you will take away:

  • It doesn’t take a big creative budget to tell a story. Grab a camera and shoot – cost-effective, big impact ideas
  • How tapping into core elements of your culture can spur engagement and goodwill from employees
  • Make them laugh, make them cry. Use emotions to your advantage.

Clifton O'Neal, Director, Corporate Communications
ATI PHYSICAL THERAPY

Speakers
avatar for Clifton O'Neal

Clifton O'Neal

Director, Corporate Communications, ATI Physical Therapy
As director of corporate communications for ATI Physical Therapy, Cliff O’Neal oversees internal, external, executive and crisis communication for the national health care organization as well as its video production needs. Prior to ATI, he led the corporate communications function... Read More →


Wednesday September 25, 2019 3:00pm - 3:35pm
Fairmont Chicago, Millennium Park Hotel 200 N Columbus Dr, Chicago, IL 60601