Rakuten has grown from its founding as a Japanese e-commerce company to being one of the world’s leading innovation companies with more than 1.3 billion members worldwide. When Rakuten integrated its 70+ services and brands in 2017, many of which through acquisition, language and cultural barriers, external forces, and even “brand pride” all had to be overcome. Hear how strategic communications, employer branding, and building a global network of marketers and communicators helped Rakuten on its journey toward becoming a household name.
In this session you, will learn how to:
- Build a global support team to help influence and win over senior leadership. - Identify the right internal and external partners to guide and execute your strategy. - Bring together disparate company cultures and messages, while maintaining unique business identities to reach a common goal.
Patrick Dixon, Director, Global Corporate Communications RAKUTEN
